Scientists at the University of Alberta found if a female experimenter patted a participant on the back, they were prepared to risk more money than if she just talked to them, or if a man did the patting.
The researchers think this is because we receive a lot of touch from our mothers when we are infants.
This creates a sense of attachment, which makes a baby feel secure. It also helps the youngster's sense of adventure and they are more willing to take the risks that come with exploring unfamiliar contexts and strange situations.
Is this a good thing? Maybe yes, maybe no, depending on the trustworthiness of the woman touching the man. If this experiment is true, that men are more likely to risk money when touched by a woman, then perhaps men should be more aware of this tendency and react by thinking through the risk, rather than by going on how they feel.
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