Can calling your partner "honey" ruin your sex life?

Maybe so, according to a funky little book I read over this morning called Stop Calling Him Honey and Start Having Sex: How Changing Your Everyday Habits Will Make You Hot for Each Other All Over Again. The book seemed to have some pretty good tips for couples whose sex lives are suffering due to being "too comfortable" with their partner and hence, resorting to bad habits like calling a guy "honey" instead of using his name.

The authors state that calling each other "honey" erodes individual identity and leads to a sexual desert. Rather than a term of endearment, the authors, Maggie Arana and Julienne Davis, view the term "honey" as a term of sameness and nonsexuality. "Honey" has a caregiver connotation--it's what you call children. They say it's not what you call a lover.

The book goes on to give good advice like not dispensing with the formalities. So peeing in front of each other is a no-no.

I can see their point.

Do you think there is such a thing as being too comfortable with your partner that leads to a loss of interest in sex?